5 min read
2026-02-22
Before writing, find out the requirements of the site. Blog post - 1000-2000 words, landing page - 300-500, product card - 100-200.
On copywriting exchanges, most often payment is for characters without spaces. Make sure you're counting the right metric.
If the text is long but contains little information, shorten it. Optimal water content is no more than 60%.
Title - 50-60 characters, description - 150-160 characters. Exceeding will lead to cropping in search results.
Paragraphs longer than 5–7 lines are difficult to read. Separate text with subheadings and lists.
Indicate the reading time at the beginning of the article - this increases reader engagement.
Always run the final text through Word Count before publishing.
See also: Sorting strings, Removing duplicates