5 min read
2026-02-07
H1 should clearly describe what the page is about. Don't use H1 for logos or slogans.
Headings are an important signal for search engines. Include the primary keyword in H1 and LSI keywords in H2.
If you need large text, use CSS instead of the H2 tag. Headings are for semantics, not for design.
H1: 20-70 characters. H2-H3: 15-60 characters. Overly long headings lose focus.
Screen readers use headings for navigation. Sequential structure is critical for users with disabilities.
Multiple H1s on a page
Skipping levels (H1 to H3)
Decorative headings without meaning
Headings made up only of keywords
See also: Meta Tag Generator, Robots.txt Generator