5 min read
2026-02-08
The primary color takes up 60% of the space, the secondary — 30%, and the accent — 10%. This proportion creates visual balance.
Choose the main brand color and build the palette around it using the color wheel.
Too many colors create chaos. Limit the palette to three main colors and their shades.
Blue — trust and stability
Red — energy and urgency
Green — nature and growth
Yellow — optimism and attention
Text must be readable. Use the Contrast Checker to evaluate accessibility.
Colors appear differently on monitors, laptops, and smartphones.
Natural color combinations are always harmonious — sunsets, forests, oceans.
See also: Image Colors, Material Design Colors